Tissot make online watch shopping a ‘real’ 3d experience
Online shopping is fast becoming the most popular way of shopping for the masses. Shopping around searching for the best price is now not the only concern for discerning shoppers; service and
usability are becoming of equal, if not greater concern for the online shopper of today. Watches are an ideal online purchase - you can find the watch you like and then within seconds of being online, find hundreds of different retailers and shopping platforms through which to purchase your desired watch. As a reflection of this, watch prices have never been so competitive due to so many retailers vying for online business.
There are however drawbacks to online shopping. One of which being the fact that online shopping is one dimensional. When buying a watch on the high street, shoppers can feel and touch the watch, try it on for size, check the shape suits the wrist and that the style suits their particular look. Perhaps most importantly, shoppers can receive important information from the sales person about the watch and its functions. Online shopping by its very nature, does not allow many of these sensations to be experienced - until now.
Tissot the Swiss watch manufacturer, has launched their new and innovative 3D augmentation application. This application is the first of its kind, and it brings a little more of the 'real' shopping experience into your home or office. The idea behind the application is to allow online customers to view how a Tissot watch will look on their wrist without them ever having to enter a shop to try the watch on.
The application was launched at the Basel World watch and jewellery festival this year. The online application currently holds 28 Tissot watch models to choose from, with more watches being added all of the time. The application covers the T-Touch series of watches, a collection of watches which are currently the bestselling online watch range for Tissot. T Touch watches are also the most technologically advanced Tissot watch range to date.
Using the application could not be simpler. All the user needs is a web cam and printer attached to the PC to be able to use the application. The application is available from the Tissot watch website. In just a few minutes the programme can be downloaded to any computer. The user can then follow the step-by-step guide provided by Tissot to support use of the programme.
To summarise this, the first step involves printing out a paper representation of a watch. This then needs to be cut out then positioned on the watch wearing wrist. Once in place, a photo of the wrist wearing the paper watch should then be taken using the web cam. This is then uploaded to the Tissot application. Once this step is complete, the wearer can try on some Tissot T-Touch watches 'virtually'.
In addition to this, the application also provides a facility through which shoppers can try out the functionality of the watches, allowing for a complete shopping experience wherever, whenever.
A Tissot watch should only be purchased from reputable or authorised UK distributors, who have been vetted and authenticated by Tissot.
Timex retro digital watches light up the high street in 2010
Timex are one of the oldest watch companies outside of Switzerland. The American watch giant has been at the heart of American culture for more than 100 years. First producing pocket watches for the railways, the Timex watch brand sits in the affordable end of the watch market creating watches that are both functional and cost effective.
The latest fashion trends in 2010 have seen the watch market move away from haute couture fashion houses such as D&G, DKNY and Emporio Armani and move towards brands like Timex, Casio, Toy and Ice Watch. The reason for this is that 80’s fashion is back and bigger than ever - every fashion magazine is giving men and women fashion tips on how to pull of the 80’s look in 2010. This 80’s revival has meant that some of the most popular brands of the 80’s, such as Casio and Timex are once more back in fashion and they are taking on the designer watch brands, being seen on fashionable wrists everywhere.
The 80’s were all about digital watches and Timex and Casio thrived in this period, now Timex are once more taking advantage of fashion trends by re-launching some of their most popular 80’s styles in a range of watches, with a range aptly named ‘80’. The original T78677 was so popular that it was even featured in the 80’s classic film ‘Ferris Bueller’s Day off’.
As a fashion tip the T78677 could not be anymore ingrained in 80’s fashion and style if it tried. As a testimony to this, the T78677 was recently featured in Glamour Magazine
The ‘new but old’ Timex 80 fashion collection also boasts a large range of plastic strapped watches which can come in any number of bright colours from purple, blue or even rainbow - which has a multi coloured case and strap. Timex really have brought 80’s watch fashion back in to style with the new Timex 80 range. One of the real bonuses to this range of designer watches from Timex is the price – all watches in the range cost less than £50 – if you search some of the big fashion online stores you will find them at much, much less than that even. It’s safe to say that Timex could be any happier with the fashion world right now, and it’s definitely going to be a busy year for stockists of the Timex 80!
‘Time to put your work in on the dancefloor’ with the white Timex Ironman
2010 will be remembered for many things when it is over; the year that the English football team faltered in the World Cup, the year that Russian spies where discovered in America. For music lovers and the sports watch manufacturer Timex, 2010 will be remembered as the year that Glastonbury celebrated its 40th birthday bathed in sunshine.
Celebrity style is one of the biggest endorsements a brand can have. Generally this is heavily orchestrated by the fact that clothes or watches are given to stars for free in exchange for the promise of endorsement of the brand by the star, together with a guarantee that the star will be seen wearing the free item when photographed or filmed on TV.
Sometimes though, celebrity endorsements are brought about purely because a star actually likes a product, buying the item for themselves and then consequentially, are seen wearing it in photos or on TV.
Glastonbury 2010 was represented such a time for white Ironman watches. The star seen wearing this watch was one other than Dizzee Rascal - man of the moment in British music and one of the headlining acts at the festival.
Dizzee had purchased the new white T5K429, a watch which really does stand out especially when you are on the pyramid stage at Glastonbury, prior to appearing on stage. He can be seen wearing the new white Timex watch on BBC iPlayer if you are quick to view it in some of the footage from the festival.
Once again, this summer white watches are big news in fashion. For Timex, Dizzee Rascal choosing to wear the white Ironman whilst headlining Glastonbury has proven to be one of the biggest affirmations the brand has ever received from the celebrity world.
This demonstrates just how much the Timex brand image has changed in the last year - from traditional cheap watches for the young and old, to fashion accessory to the stars. The retro fashion revival on the catwalks over the past year has helped to push the Timex watches into the fashion limelight for the first time since the eighties.
Men's digital watches are suddenly fashion watches again, and 2010 looks set to be a year where Timex changes its image from just a sports watch manufacturer to a designer watch manufacturer.
With celebrity like Dizzee Rascal choosing to wear the brand, who knows Timex may even take on the big fashion watch manufacturers such as D&G, Chanel, and Diesel. It certainly does look like a bright future for Timex watches. As Dizzee says it's 'Time to put your work in on the dancefloor'!
