Hot Watches - the blog

Online shopping is fast becoming the most popular way of shopping for the masses. Shopping around searching for the best price is now not the only concern for discerning shoppers; service and usability are becoming of equal, if not greater concern for the online shopper of today. Watches are an ideal online purchase - you can find the watch you like and then within seconds of being online, find hundreds of different retailers and shopping platforms through which to purchase your desired watch. As a reflection of this, watch prices have never been so competitive due to so many retailers vying for online business.

There are however drawbacks to online shopping. One of which being the fact that online shopping is one dimensional. When buying a watch on the high street, shoppers can feel and touch the watch, try it on for size, check the shape suits the wrist and that the style suits their particular look. Perhaps most importantly, shoppers can receive important information from the sales person about the watch and its functions. Online shopping by its very nature, does not allow many of these sensations to be experienced - until now.

Tissot the Swiss watch manufacturer, has launched their new and innovative 3D augmentation application. This application is the first of its kind, and it brings a little more of the 'real' shopping experience into your home or office. The idea behind the application is to allow online customers to view how a Tissot watch will look on their wrist without them ever having to enter a shop to try the watch on.

The application was launched at the Basel World watch and jewellery festival this year. The online application currently holds 28 Tissot watch models to choose from, with more watches being added all of the time. The application covers the T-Touch series of watches, a collection of watches which are currently the bestselling online watch range for Tissot. T Touch watches are also the most technologically advanced Tissot watch range to date.

Using the application could not be simpler. All the user needs is a web cam and printer attached to the PC to be able to use the application. The application is available from the Tissot watch website. In just a few minutes the programme can be downloaded to any computer. The user can then follow the step-by-step guide provided by Tissot to support use of the programme.

To summarise this, the first step involves printing out a paper representation of a watch. This then needs to be cut out then positioned on the watch wearing wrist. Once in place, a photo of the wrist wearing the paper watch should then be taken using the web cam. This is then uploaded to the Tissot application. Once this step is complete, the wearer can try on some Tissot T-Touch watches 'virtually'.

In addition to this, the application also provides a facility through which shoppers can try out the functionality of the watches, allowing for a complete shopping experience wherever, whenever.

A Tissot watch should only be purchased from reputable or authorised UK distributors, who have been vetted and authenticated by Tissot.