Hot Watches - the blog

Tissot the mens watch manufacturer Revitalises the V8 watch series

2010 has been a year of change at the Swiss watch manufacturer Tissot, finally Tissot watches have  cemented their place as a big player in the sports watch market with the launch of the new T-Touch Expert, the next stage of evolution for the T-Touch watch series. As well as this, Tissot have also upgraded the original T-Touch series making the original T-Touch even more appealing as a sports watch.

However, one of the biggest changes in the Tissot design studios was the re-launch of the V8. The V8 is a watch that was first launched in the UK over 5 years ago,  it was believed at the time that the bold size and design of the V8 would make this sports watch a firm favourite amongst Tissot and sports watch customers alike. Although the V8 style was received well by retailers, once the range hit the shelves, it didn’t capture the consumers imagination and subsequently the range was cancelled in the UK in 2009.

But this was not the end of things for the Tissot V8 and its re-launch was not as awe inspiring as Tissot would have expected with many retailers staying away from the range after earlier experiences with the original V8 range. However, this reaction soon changed as Tissot invested hugely into promoting the new and improved style and look of the V8. The new black and blue dial configurations of the model hit a cord with consumer wants and needs and soon the range sold out with those retailers who had stocked this new designer watch from Tissot. Tissot had suddenly revitalised a watch that had, for all intense purposes, been on its way out of the range as a failed attempt at a men’s fashion watch. The clever use of colour and expansion of the collection to offer more than just three watches has been an overriding success. The only problem Tissot now face with this new designer watch, is keeping up with demand.

There is one particular V8 sports watches which has surpassed all of Tissot’s expectations and this is the T0394171105700. It has now become one of the most sought after Tissot watches of all time. Tissot have struggled to keep up with the peoples demand for the T0394171105700 which has thus only increased the peoples want for this particular model.

This Christmas Tissot are predicting that the V8 will become the watch to wear and the watch to give as a present to a loved one. However, due to problems with supplying for increased demand, it is hard to see how those who has wished for a V8 watch for Christmas will manage to get their hands on one.