Can Tissot Watches Continue The Good Work In 2011
2010 has been a year of change, the UK has its first Conservative and Liberal coalition, Ireland and Greece has had to ask for help from the European bank and to add to all of this the UK has been covered in snow for the last month which has made the bookmakers stop taking bets on a white Christmas.
It is safe to say that times have been hard for all retailers and manufactures alike in 2010. Consumers have seen their free cash stifled by increasing fuel and energy bills as well as the cost of all other necessities rising as the world comes to terms with the depth of the financial mess that the banks and Hedge funders have got the world into.
One manufacturer who is contradicting all of this is the Swiss watch manufacturer Tissot, for so many years Tissot was the sleeping giant in the stable of the Swatch Group, hidden behind the big name brands of Omega, Longines and Rado. The change has been in no uncertain circumstances down to the Tissot T Touch collection.
Tissot T Touch watches were a unique concept watch when they were first launched by the brand, but the way in which the consumer took to the new collection was the beginning of the launch of the brand into the stratosphere. The Tissot though have not sat on the success of the T Touch They have added to the collection and expanded the collection so that it encompasses even more functions and even more sports. The T Touch collection has been so popular that Tissot have launched their first TV advertisements all based around the all new Tissot touch collection the Sea Touch and the T Touch Expert. The adverts have made these Tissot watches so popular that the manufacturer has struggled to keep up with the demand for these watches this year.
The brand though have not just put all their eggs in one basket in 2010 Tissot have added advertising to other parts of the collection with the PRC200 now being worn by Michael Owen and this has increased the demand for the collection ten fold for the Tissot mens collection. 2010 has stretched the manufacturer and their retailers to the limit with consumer’s desperately searching on the high street and online for Tissot watches. Tissot mens watches like the PRC200 have become so popular this year that the Swiss watch manufacturer couldn’t keep making the watch and so retailers ran out of stock by November.
2011 looks set to be even bigger for the company as the demand still continues for Tissot watches online and on the high street.
Designer Watches Struggle To Keep Up In 2010
2010 has seen a lot of changes in the world; the banking industry has been brought to account for its role in the global recession, Britain voted in its first coalition government in more than 50 years, and Glastonbury was sunny for the whole of the festival.
In the world of watches there has been many changes as well in 2010. It is nearly 20 years since Gucci launched its first range of ladies watches. Since this time, almost every couture fashion label has joined the watch industry from Channel to Dolce and Gabbana and from Christian Dior to Diesel. These clothing giants joined forces with some of the smallest and some of the biggest names in the watch industry like Fossil Binda and LVMH, to bring their own brand of watches to the consumer.
In these years, companies like Fossil and Binda grew beyond recognition. Growing from small national brands to big players on the world watch stage adding further licensing agreements with more and more fashion houses to bring a wider range of branded watches to the high street. The influx of designer brands has had a detrimental effect on many of the traditional brands such as Rotary watches, Pulsar, Seiko and Tissot watches. Some brands like Tissot have fought back by moving themselves out of direct competition with the designer watch brands and focusing on the sport watch market place. Others such as Rotary and Seiko have also attempted this move with varied success.
2010 though has seen a massive shift in the watch market with the addition of brands like Ice-Watch and Toy Watch decimating the designer watch market. The designer brands have been caught unaware by these non-clothes affiliated watch companies creating watches that are bag on trend for 2010. The sports watch look of these brands has been popular for over two decades since brands such as Seiko and Breil made the divers watch fashionable back in the late 80’s. Ellesse carried on the movement in the late 90’s however this fizzled out with the addition of the designer brands like D&G, DKNY and Emporio Armani exploding onto the watch market. Toy Watch and Ice-Watch have re-invented this movement with resin and rubber cased watches from as little as £50 to as much as £300. The resin and rubber cases allow the manufacturers to capitalise on the 1980’s fashion trends of 2010. This fashion trend coupled with the fantastic design of the watches is what has allowed these two brands to firmly gain a foot hold in the watch market, taking market share from some of the biggest designer brands of the last 10 years. The 1980’s fashion movement has also allowed some of the oldest watch brands in the market place to finally see the light of day and fight back against the designer brands. Brands like Timex and Casio have re-launched styles from their back catalogue capitalising on the new 80’s fashion trends.
Could this all spell the end for the designer brands? And could this be the rise of affordable watch fashion? Well Christmas 2010 really is going to be very interesting who comes out best could be simply down to price and not just down to the name on the front of the watch.
Designer watches struggle to keep up in 2010
It is nearly 20 years since Gucci launched its first range of ladies watches. Since this time, almost every couture fashion label has joined the watch industry from Channel to Dolce and Gabbana and from Christian Dior to Diesel. These clothing giants joined forces with some of the smallest and some of the biggest names in the watch industry like Fossil Binda and LVMH, to bring their own brand of watches to the consumer.
Over the years, companies like Fossil and Binda grew beyond recognition. Growing from small national brands to big players on the world watch stage adding further licensing agreements with more and more fashion houses to bring a wider range of branded watches to the high street. The influx of designer brands has had a detrimental effect on many of the traditional brands such as Rotary watches, Pulsar, Seiko and Tissot watches. Some brands like Tissot have fought back by moving themselves out of direct competition with the designer watch brands and focusing on the sport watch market place. Others companies such as Rotary watches and Seiko have also attempted this move with varied success.
2010 though has seen a massive shift in the watch market with the addition of brands like Ice-Watch and Toy Watch decimating the designer watch market. The designer brands have been caught unaware by these non-clothes affiliated watch companies creating watches that are bag on trend for 2010. The sports watch look of these brands has been popular for over two decades since brands such as Seiko and Breil made the divers watch fashionable back in the late 80’s. Ellesse carried on the movement in the late 90’s however this fizzled out with the addition of the designer brands like D&G, DKNY and Emporio Armani exploding onto the watch market. Toy Watch and Ice-Watch have re-invented this movement with resin and rubber cased watches from as little as £50 to as much as £300. The resin and rubber cases allow the manufacturers to capitalise on the 1980’s fashion trends of 2010. This fashion trend coupled with the 
fantastic design of the watches is what has allowed these two brands to firmly gain a foot hold in the watch market, taking market share from some of the biggest designer brands of the last 10 years. The 1980’s fashion movement has also allowed some of the oldest watch brands in the market place to finally see the light of day and fight back against the designer brands. Brands like Timex watches and Casio have re-launched styles from their back catalogue capitalising on the new 80’s fashion trends.
Could this all spell the end for the designer brands? And could this be the rise of affordable watch fashion? Well Christmas 2010 really is going to be very interesting who comes out best could be simply down to price and not just down to the name on the front of the watch.
Swiss Watch Company Tissot Say goodbye To PR50
Last Days of the PR50
2010 has been a year of change. The first coalition government was formed in the UK for over 50 years, a volcano closed European airspace for 6 days and Britain apparently officially clawed its way out of the longest recession since the depression.
It has also been a year of change for Tissot watches. Tissot have built their reputation on the quality and affordability of the watches they produce. This once classic watch brand has morphed into one of the leading sports watch brands in the market place. At the heart of this change has been the Tissot T-Touch range of watches. The tactile multi-functioning sports watch has created a niche in the market which has led to the growth of the Tissot brand in the UK and around the rest of the world. New generations of the T-Touch such as the T-Touch Expert and the Sea Touch have all spawned over the past year from the original Tissot T-Touch.
With such massive changes in brand image from a classic watch brand to a sports watch brand, there must be some casualties in the ranges of watches that Tissot make and this year the first casualty was announced by the watch giant. The PR50, one of the most beloved watches in the Tissot range for over 30 years now, is being fazed out of production. It was announced by Tissot at the Basel watch fair demonstrating that the Tissot company is serious about change for the brand. The PR50 has been a huge part of Tissot’s watch range for an incredible amount of years and over time, the PR50 has had facelift’s to keep up with technological advancements and fashion changes. The PR50, as a watch range, catered for everyone from those who simply wanted a classic plain watch, to others who wanted specialist analogue sports watches. With 58 watches in the range it was possible for everyone to find a watch that they were looking for. Some of Tissot’s most popular watches came from the PR50 range such as; the PR50 Nascar and the Men’s PR50 Seven digital analogue crossover watch.
The New PR100 An Even Better Looking Tissot Watch
But wait a moment, before you go out and try to buy up the world’s remaining supply of PR50, watches Tissot have only signalled the end of the classic PR50 or the basic model PR50, the Nascar and PR50 Seven. However, this doesn’t mean that the rest of the Tissot PR50 series are safe from the axe, it just means that they have avoided this for the time bei
ng. So for those who are still biding their time to buy themselves a classic starter model PR50, you better be quick because they won’t be around for much longer. Despite this loss, Tissot have launched a new replacement for the PR50; the new PR100 which owes much of its looks to its predecessor the PR50. The PR100 though has a much higher specification than the PR50 and it is easy to see why Tissot have decided to cancel the PR50 once people see the new PR100 model. The PR100 has a much larger dial, a new 100 meter water resistance and a much changed bracelet which is sure to make people want to upgrade from the old PR50 to the new PR100.
It is sad to see the end of the PR50 but with the new PR100 it is easy to see why it was time for Tissot to move on from an old favourite and embrace the new generation of Tissot’s classic style.
Nomination jewellery are nominated for 2 big awards from Company Magazine for 2010
Nomination jewellery is o
ne of the oldest companies in this newly renovated charm market place. Read on about how Nomination works and how Nomination has finally been recognised by one of the big fashion Magazines for its work in fashion.
Fashion is fickle, one minute a style or a product can be on everyone’s most wanted list and the next it is sitting in the bargain bin at a super market checkout. The jewellery world fashion has tended to be a little more forgiving, styles of jewellery generally take years to fade out rather than a number of weeks. But the advent of fashion jewellery from the Couture fashion houses as well as affordable fashion jewellery from the high street from companies such as; Dorothy Perkins and Topshop, it is evident that the jewellery world is a changing.
For many companies and jewellers alike it has been hard to change the mind set of their companies. Consumers are looking for jewellery that is seasonal, jewellery that will accessorize this season’s dress or t-shirt, rather than a piece of jewellery that will be a timeless classic.
Companies such as Topshop, Claire’s Accessories and Accessorize have all been at the forefront of change, making jewellery more of an accessory than a luxury. Many of the old jewellery companies have struggled to keep up with the prices that these companies charge for their costume jewellery and the speed with which they change their styles. 2010 though is the year that the jewellery manufacturers and jewellery retailers have fought back. Finally, jewellery manufacturers now have a concept that rivals that of the affordable fashion market. This concept is not a new one and your Gran or perhaps even your mother probably still have theirs hidden away in a jewellery box. This concept is the charm bracelet.
But the world no longer needs charm bracelets l hear you say. Well, this is the charm bracelet for the new decade. Although many of these companies have been around for over 30 years, so it is not really a new concept, the idea has finally hit a cord with women everywhere in 2010. Nomination are one of the biggest companies in this new charm market and this once small time company from Florence, Italy, have finally been recognised by the fashionistas at Company magazine for their daring new take on the charm bracelet. Nomination has been nominated for 2 awards by the editors of Company magazine for 2010. They have been nominated for Best Accessory and Best Fashion Retailer. This is a massive step forwards for a company like Nomination as this shows that the product that they have been building for over 30 years is now an important part of women’s fashion. The simple idea behind the bracelet is that once a customer has purchased the base bracelet or charm carrier, the customer will then fill the bracelet with any number of charms from the extensive range that Nomination provide.
There are over 500 charms to choose from and unlike a traditional charm bracelet customers can add or remove the charms until their hearts content without the need of a soldering iron and a polishing wheel. But that is not all Nomination has to offer. The bracelets and charms come in four sizes so whether it is big jewellery or small jewellery you require, there is a Nomination bracelet for every customer. Once a bracelet is filled up with charms there is no need to stop collecting as the new Nomination watches now also have the same expanding bracelet attachment and as long as the customer chooses the right size of watch, the charms from the bracelet can be interchanged with the charms in the watch.
The nomination for these awards is a massive achievement for a jewellery company like Nomination. It proves to all of the sceptics out there that the charm bracelet is back, bigger than ever and this charm jewellery is here to stay and Nomination are the leaders in this brand new market place.
Hamilton launches new watches for autumn 2010
Hamilton Logo
The great and the good from the watch-making world gathered at their spiritual home in March to chart the latest developments in the time-keeping market.
The vast Swiss exhibition, Basel World, brought together 1,915 designer watch and jewellery brands from 45 countries to showcase their wares to the world.
Across 160,000 square metres, Switzerland’s largest trade event provided business leaders and consumers with the chance to check out the pulse of an industry emerging from one of the toughest economic periods in decades.
Amid the optimism for the year ahead, the world’s behemoth watch brands took the opportunity to unveil their arsenal of new or re-released models that they hope will pull them back on track to the good times. One of the brands for the future is Hamilton. The former American watch brand is now owned by the Swiss giant Swatch group, who launched a number of new watches this year at Basel World. The Hamilton watch brand, have this year, expanded on wide range of sports watches and classic watches that they currently make such as the Jazzmaster and the classic Khaki range of watches. Key new additions to the Hamilton brand for 2010 are:
The summer kicks off with the launch of the Time Player, which its creators have dubbed “latitude and longitude with attitude.” The brilliantly-unique design comes straight from the world painted by Stanley Kubrick’s 2001: A Space Odyssey. The Time Player is a sports watch for anyone with an insatiable habit of fiddling with gadgets. The limited edition model which is launched very soon really will make some of the most enthusiastic men’s watch fans sit up and take notice. Sliding panels each with their own clock face for different time zones can be endlessly slotted in all directions till your heart’s content.
Later this summer brings a re-working of a classic Hamilton watch concept the RailRoad. The brand’s birth can be traced back to the dawning of the age of railroad. Hamilton supplied pocket watches to the railway pioneers over a century ago to keep trains running punctually. To mark that heritage the company will launch a number of rail-related models. Among them are; the Hamilton RailRoad 9am Train which is based on the original design of pocket watches that consisted of a counter disk positioned at 9’o’clock. A more modern member of the Railroad family is the Midnight Train which has a face beset with winds of the track through the middle of the dial.
The Pulsomic celebrates the 40th anniversary of the day Hamilton changed the watch industry forever with the launch of the world’s first LED digital watch. Hamilton plays on the themes of science fiction and technological breakthrough by cleverly marrying sleek designed watches with a robust 1950s feel. This watch is powered by kinetic technology and is supported by 120 days of reserve power.
The Hamilton X-Landing watch has been created to show that alongside the well-documented role Hamilton played in the early days of American railways, the firm also has its roots deeply entrenched in aviation and its 1920s infancy. To recognise this strand of its historical DNA, the limited edition X-Landing watch incorporates a ‘top of descent’ function. Although this certainly adds novelty to the watch, the smart-but-simple function also serves a purpose and can practically by flying watch enthusiast and pilots alike even if the office desk is the only thing that the wearer pilots. It marks the position between cruise and descent phases for pilots but also the number of nautical miles before the final destination is reached. It may be of no use to non-fliers but, with 24 different time zones this is a sports watch that will does have a spirit of exploration, and should appeal to many people.
Tissot make online watch shopping a ‘real’ 3d experience
Online shopping is fast becoming the most popular way of shopping for the masses. Shopping around searching for the best price is now not the only concern for discerning shoppers; service and
usability are becoming of equal, if not greater concern for the online shopper of today. Watches are an ideal online purchase - you can find the watch you like and then within seconds of being online, find hundreds of different retailers and shopping platforms through which to purchase your desired watch. As a reflection of this, watch prices have never been so competitive due to so many retailers vying for online business.
There are however drawbacks to online shopping. One of which being the fact that online shopping is one dimensional. When buying a watch on the high street, shoppers can feel and touch the watch, try it on for size, check the shape suits the wrist and that the style suits their particular look. Perhaps most importantly, shoppers can receive important information from the sales person about the watch and its functions. Online shopping by its very nature, does not allow many of these sensations to be experienced - until now.
Tissot the Swiss watch manufacturer, has launched their new and innovative 3D augmentation application. This application is the first of its kind, and it brings a little more of the 'real' shopping experience into your home or office. The idea behind the application is to allow online customers to view how a Tissot watch will look on their wrist without them ever having to enter a shop to try the watch on.
The application was launched at the Basel World watch and jewellery festival this year. The online application currently holds 28 Tissot watch models to choose from, with more watches being added all of the time. The application covers the T-Touch series of watches, a collection of watches which are currently the bestselling online watch range for Tissot. T Touch watches are also the most technologically advanced Tissot watch range to date.
Using the application could not be simpler. All the user needs is a web cam and printer attached to the PC to be able to use the application. The application is available from the Tissot watch website. In just a few minutes the programme can be downloaded to any computer. The user can then follow the step-by-step guide provided by Tissot to support use of the programme.
To summarise this, the first step involves printing out a paper representation of a watch. This then needs to be cut out then positioned on the watch wearing wrist. Once in place, a photo of the wrist wearing the paper watch should then be taken using the web cam. This is then uploaded to the Tissot application. Once this step is complete, the wearer can try on some Tissot T-Touch watches 'virtually'.
In addition to this, the application also provides a facility through which shoppers can try out the functionality of the watches, allowing for a complete shopping experience wherever, whenever.
A Tissot watch should only be purchased from reputable or authorised UK distributors, who have been vetted and authenticated by Tissot.
Timex retro digital watches light up the high street in 2010
Timex are one of the oldest watch companies outside of Switzerland. The American watch giant has been at the heart of American culture for more than 100 years. First producing pocket watches for the railways, the Timex watch brand sits in the affordable end of the watch market creating watches that are both functional and cost effective.
The latest fashion trends in 2010 have seen the watch market move away from haute couture fashion houses such as D&G, DKNY and Emporio Armani and move towards brands like Timex, Casio, Toy and Ice Watch. The reason for this is that 80’s fashion is back and bigger than ever - every fashion magazine is giving men and women fashion tips on how to pull of the 80’s look in 2010. This 80’s revival has meant that some of the most popular brands of the 80’s, such as Casio and Timex are once more back in fashion and they are taking on the designer watch brands, being seen on fashionable wrists everywhere.
The 80’s were all about digital watches and Timex and Casio thrived in this period, now Timex are once more taking advantage of fashion trends by re-launching some of their most popular 80’s styles in a range of watches, with a range aptly named ‘80’. The original T78677 was so popular that it was even featured in the 80’s classic film ‘Ferris Bueller’s Day off’.
As a fashion tip the T78677 could not be anymore ingrained in 80’s fashion and style if it tried. As a testimony to this, the T78677 was recently featured in Glamour Magazine
The ‘new but old’ Timex 80 fashion collection also boasts a large range of plastic strapped watches which can come in any number of bright colours from purple, blue or even rainbow - which has a multi coloured case and strap. Timex really have brought 80’s watch fashion back in to style with the new Timex 80 range. One of the real bonuses to this range of designer watches from Timex is the price – all watches in the range cost less than £50 – if you search some of the big fashion online stores you will find them at much, much less than that even. It’s safe to say that Timex could be any happier with the fashion world right now, and it’s definitely going to be a busy year for stockists of the Timex 80!
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