Can Tissot Watches Continue The Good Work In 2011
2010 has been a year of change, the UK has its first Conservative and Liberal coalition, Ireland and Greece has had to ask for help from the European bank and to add to all of this the UK has been covered in snow for the last month which has made the bookmakers stop taking bets on a white Christmas.
It is safe to say that times have been hard for all retailers and manufactures alike in 2010. Consumers have seen their free cash stifled by increasing fuel and energy bills as well as the cost of all other necessities rising as the world comes to terms with the depth of the financial mess that the banks and Hedge funders have got the world into.
One manufacturer who is contradicting all of this is the Swiss watch manufacturer Tissot, for so many years Tissot was the sleeping giant in the stable of the Swatch Group, hidden behind the big name brands of Omega, Longines and Rado. The change has been in no uncertain circumstances down to the Tissot T Touch collection.
Tissot T Touch watches were a unique concept watch when they were first launched by the brand, but the way in which the consumer took to the new collection was the beginning of the launch of the brand into the stratosphere. The Tissot though have not sat on the success of the T Touch They have added to the collection and expanded the collection so that it encompasses even more functions and even more sports. The T Touch collection has been so popular that Tissot have launched their first TV advertisements all based around the all new Tissot touch collection the Sea Touch and the T Touch Expert. The adverts have made these Tissot watches so popular that the manufacturer has struggled to keep up with the demand for these watches this year.
The brand though have not just put all their eggs in one basket in 2010 Tissot have added advertising to other parts of the collection with the PRC200 now being worn by Michael Owen and this has increased the demand for the collection ten fold for the Tissot mens collection. 2010 has stretched the manufacturer and their retailers to the limit with consumer’s desperately searching on the high street and online for Tissot watches. Tissot mens watches like the PRC200 have become so popular this year that the Swiss watch manufacturer couldn’t keep making the watch and so retailers ran out of stock by November.
2011 looks set to be even bigger for the company as the demand still continues for Tissot watches online and on the high street.
